EasyPanel is our custom panel product (sometimes referred to as MROC), which enables you to talk to your customers or employees as and when you desire, at a very low cost.
Many companies are sitting on a database of their customers who have provided an email address either through participation in promotional programmes or by visiting one of their websites. These lists are a great source for building a custom panel – once panelists are recruited and on board, you can conduct a substantial amount of on-going, in-depth research in a much faster and more cost efficient manner.
At EasyInsites we can build and manage your EasyPanel for you, or alternatively we can assist you in getting started and you can manage as much or as little of it as you would like. It only takes a few weeks to set up an EasyPanel and once in place, you can then utilise other EasyInsites products, building an effective research programme to suit your needs.
You also have the opportunity to easily “open” up your panel to other researchers on the EasyExchange, if and when you desire. You, as the panel owner, can see all the clients who are using EasyExchange and can then set permissions to exclude specific clients or topics. EasyExchange provides the opportunity to monetise your panelists with any restrictions and limitations set by you, the panel owner.
What is most compelling about this approach is the likelihood that you will be compensated for the costs incurred in building, maintaining, and using your EasyPanel for your own research purposes. You can also choose to access other panels within the same EasyExchange platform for those instances when you need to research the market. When you decide to “open” your panel, our panel management software is free for you to use; otherwise, the cost is very competitive.
For more information regarding EasyPanel, please contact us at info@easyinsites.com
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Is the platform that we use to host our custom panels
The Exchange consists of 900+ panels globally, with over 300 ‘open’ to other researchers
As a client, if you choose EasyInsites to run your custom panel, you have the option to ‘open’ your panel on the Exchange, enabling other researchers to purchase sample from your panel – you do nothing, you simply receive payments monthly for this usage
EasyExchange has many consistent quality rules and standards by which your panel and access to it will be managed
Access to EasyExchange also enables you to easily purchase sample from other panels when needed
Quality Rules
EasyExchange has many consistent quality rules and standards by which your panel and access to it will be managed, however, you set the price and can also set specific permissions
Panel Blending – most often, sample is drawn from multiple panels simultaneously to reach hard target groups, remove source bias, and to reach panelists with different motivations for participating
Random & Stratified Sampling – within the required targets, sample is always randomly generated as well as being stratified by high, medium, and low responders (based on frequency and speed with which they typically respond to survey invitations)
Quarantine and Contact Settings – both panelists and panel owners can set the maximum number of survey contacts per month, standard rule is a minimum of 7 day quarantine period and only one survey invitation at a time
Survey Length Limit – 25 minute limit, nothing longer is permitted
Open and Closed Panels
Closed panels are solely for the panel owners own use. Our panel management tool, through which you the panel owner (or EasyInsites) manages your panel, is easy-to-use and provided at a very competitive cost. The panel may be opened up any time the panel owner wishes to do so. Even if your panel is closed, you can still access the open panels in the Exchange.
Open Panels are hosted on the Exchange. Every month new open panels are added owned by different types of companies. As a panel owner of an open panel, you set your own base price for the market, define all permission rules, and determine the incentive approach. Each time a buyer sources from your panel, your company earns income. You also access your own panel at no cost to you.
EasyExchange Security and Systems
Personal information of a panelist can only be accessed by the panel owner
Users are automatically logged off after a period of inactivity
Demographic data from a sample is never identifiable down to the individual
All servers, services and network are monitored 24/7 by both Cint AB and their hosting partner with operation teams on stand-by
Servers are located in state-of-the-art facilities with maximum security and redundancy
Panelists are automatically excluded from taking part in surveys in the same subject category or project regardless of the panel they belong to
EasyProgram takes the pain out of your survey programming. EasyInsites can program your survey, no matter how complex, in good time with a high level of accuracy using our advanced survey programming capabilities.
At EasyInsites, we include flash tools (interactive ways of collecting data) free-of-charge to help improve respondent engagement. In addition, we offer even more advanced and customised tools and will work with you to find a solution that fits your requirements. Examples of our custom capabilities include:
- Product Shelf Test
- Virtual Magazine
- Media Dial
- Video Analyzer
- Choice based and MaxDiff conjoint
For more information on EasyProgram, please contact us at info@easyinsites.com
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EasyQual uses a very high quality, proven platform that is offered to our clients as a full or self-service online qualitative tool. Clients can choose from:
EasyBulletinBoard
EasyBulletinBoard is an excellent approach and platform for collecting in-depth creative feedback through involved discussions with panelists in real-time across a period of 1 – 7 days. EasyInsites can build and host an EasyBulletinBoard for you, or you may choose to use your own moderator. You can be involved in real-time, and can initiate conversations between contributors and introduce new threads to the mix during the “life” of the EasyBulletinBoard. EasyBulletinBoard is effective as a stand-alone research project, or as a follow-up to an online quantitative survey when you want to get further insights that can be quickly and cost effectively collected.
Click here to play a short video describing how EasyBulletinBoard works
EasyFocusGroup
EasyFocusGroup allows you to conduct online focus groups, internationally, at any time with a broad range of respondents (targeted with EasySample). This service allows you to recruit and run your group within a couple of days. EasyFocusGroup is a great way of getting top-level feedback on concepts and media, and reducing the cost of a standard focus group by up to 70%. You can have access to, view the group as it evolves, and have a link to the moderator which enables you to contribute and steer the topic guide as you react to feedback from participants in real-time.
Click here to play a short video describing how EasyFocusGroup works
EasyOneOnOne
EasyOneOnOne allows you to conduct one-on-one interviews using our EasyQual platform. There are always times when a one-on-one interview is needed to get a more open, honest qualitative response than from a focus group. By using EasyOneOnOne, our clients can conduct one-on-one interviews with selected individuals quickly and easily at a very low cost compared to arranging typical face-to-face interviews.
For more information on EasyQual, please contact us at info@easyinsites.com
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EasyVideo is an automated plug-in feature enabling our clients to collect video to enhance their understanding of their consumers. EasyVideo can be embedded into any part of your online survey, to gain valuable qualitative insight at selected crucial times. The EasyVideo capability is particularly relevant with custom panels where you are constantly seeking to better understand and know these panel members. This intelligent software can detect which respondents have suitable webcams, and with a simple mouse click they are on-camera providing in-depth feedback.
For more information on EasyVideo, please contact us at info@easyinsites.com
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EasyMobile is our fast and cost-effective polling service available in 193 countries. EasyMobile enables clients to quickly and easily gather feedback where time is critical or when a mobile data collection method is more convenient. The advantages of the mobile approach include much faster turnaround combined with higher response rates and greater convenience for certain situations.
Situations Include
Television viewers of a particular programme being asked for feedback by the broadcaster via an EasyMobile poll, without taking the viewers away from watching that programme
Time-short new mothers with heavy mobile phone usage can quickly and easily answer an EasyMobile poll regarding key topics such as brand awareness in relevant "new mother" related consumer product categories
Primary grocery shopper consumers expressing their opinion of a brand or product in store at the point-of-sale or soon thereafter
The Process
The use of EasyMobile along with a Custom Panel enhances the ability to target and complete these types of polls. Panelists have provided their mobile numbers and willingness to participate in mobile research within the detailed profile information collected during the panel recruitment process, thereby making the fielding process even faster.
EasyMobile projects can be easily completed from start to finish within 4 hours, this is much faster than a typical online omnibus with pricing that is very similar.
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EasyPoll is a high quality, fast and cost effective polling service. EasyPoll is an excellent way to have an answer to those key questions that surface as you explore new markets, consider new product ideas, or are simply curious regarding a particular topic.
Clients can poll n=500 representative completes from the general population (or from a specific target group) with 1-5 questions. Automated charting is provided at the back-end, enabling clients to go straight into meetings with results in hand. Field time is fast, averaging a 24-48 hour turnaround. EasyInsites will script, host and manage the process for you (a self-serve product is currently under development).
| UK |
Sweden |
Russia |
| France |
Denmark |
Poland |
| Germany |
Norway |
Czech Rep |
| Spain |
Finland |
Turkey |
| Italy |
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More markets to come soon!
If you are interested in a market that is not listed above or for more information, please contact us at info@easyinsites.com
For more information on EasyDiary, please contact us at info@easyinsites.com
