About Us

EasyInsites was founded by Charles Pearson and Jo Winning in March 2009.  Both Charles and Jo were most recently in executive roles at Research Now, a leading global online panel and fieldwork company that was acquired by e-Rewards in January 2010.  Charles and Jo have also worked in senior roles at several other leading online research companies including MarketTools, comScore, Lightspeed, and Greenfield/Ciao.  Their combined experience is 44 years with key roles in the areas of analytics, research methods, panel management, client service, quantitative, qualitative, syndicated,  online fieldwork and panels across many industries including FMCG, media, retail, financial services, telecom, and IT.

The vision for EasyInsites is to deliver unique and advanced, easier and cost effective, high quality online research to end clients, organisations, and boutique research agencies who seek our expertise in online research and in particular with building, maintaining and utilising custom panels.

With EasyInsites clients can work on a full, assisted, or self-service basis since we offer as little or as much support as our clients need to run their projects successfully.  In addition, EasyInsites has introduced a full range of unique and advanced online research products to ensure that our clients derive maximum value out of their custom panels.  Even without a custom panel, our clients can turn to EasyInsites for their online research needs, since we offer a full range of easier and more cost efficient research products plus direct access to hundreds of panels containing over 3 million panelists across more than 40 countries. 

Below are quotations from some of our clients:

"Awesome on so many levels!!!"
CEO, Specialty Food Company

"Presentation was clear, user friendly and perfect for the research conclusions."
Market Insights Analyst, Global Beverages Company

"Communication was great during this project."
Research & Strategy Manager, Global Media Agency

"People who you can do business with!"
Research Manager, Media Company

"The team was great and made the entire process extremely smooth and professional. We are very happy with the service."
Insights Manager, Government Department

"The flexibility of the team, and response rate to questions. Very personal service."
Consumer Insights Manager, Global FMCG Company

"What stands out are innovative methodologies and techniques, very experienced personnel, and opportunity to open panel up to others."
Research Planner, Global Food Company

"The EasyInsites team is open and collaborative and they clearly place client relationships at the heart of what they do. Of course all of us clients like to feel valued but we especially feel this was – they are clearly thinking about us even when we don’t have a live project on the go, and on more than one occasion have suggested ‘extra curricular’ collaborations which have been fun and thought-provoking to take part in, as well as being beneficial for our respective businesses in demonstrating our specialisms to a wider research audience."
Research Manager, Business Services Company

"EasyInsites never fails to provide us with research solutions that exceed our best hopes. This is best captured by a recent instance where we solicited bids for a project calling for a sample of extremely high income individuals with a penchant for philanthropy. The responses from the largest, most well-known vendors were both exorbitantly priced and encumbered with caveats. That was the polar opposite of what we heard from EasyInsites who proposed a very reasonably priced solution with no qualifications. The level of dedication and collaboration is generally unheard of in our experience, but not in the case of EasyInsites."
VP, Research Director, Media Agency

Staff

Charles Pearson – Managing Director

charles@easyinsites.com

Charles is co-founder and Managing Director of EasyInsites. Charles has an extensive, diverse and highly accomplished background in market research, having started his career 23 years ago in marketing sciences and analytics in the U.S. in key roles at BBDO, McKinsey, AC Nielsen, IRI, and Ipsos.  In 2000, Charles moved into the online research space with key roles in both the U.S. and U.K. at Knowledge Networks, MarketTools, Greenfield/Ciao, comScore, and Research Now.  Charles has substantial expertise in online research, online panels, research methods, advanced analytics, and syndicated data with extensive experience in the FMCG and Retail sectors.  Charles is a regular presenter at industry conferences around the world including ESOMAR, MRS, ARF, CASRO, AMA, MRA, and IIR.  Charles has a Masters in Quantitative Methods from New York University and a Bachelors in Political Science from The University of Michigan, Ann Arbor. 

Jo Winning – Director of Sales

jo@easyinsites.com

Jo is co-founder and Director of Sales at EasyInsites.  Jo began her career 21 years ago carrying out audience research at the BBC.   Since then, Jo has worked in a variety of research roles, both agency and clientside, gaining extensive experience in both quantitative and qualitatative techniques.  Jo has held key roles at LWT, Flextech, Channel 5, and Counterpoint Research.  With a media background, the move to online research was a natural progression, and Jo undertook client servicing roles at Lightspeed Research and Research Now.  Jo enjoys being creative with research, and takes pride in finding the right solution for each client need.

Misha Tsvelik – Custom Panel and Operations Manager

misha@easyinsites.com

Misha is Custom Panel and Operations Manager at EasyInsites and has been with the company since August, 2009. Prior to EasyInsites, Misha spent two years as the Panel Manager at Opinium where he was responsible for setting up, recruiting and managing all aspects of their panels. Prior to Opinium, Misha spent two and a half years at Lightspeed as a Senior Project Manager working on a wide array of online quantitative and qualitative (online bulletin boards) projects. At Lightspeed, Misha also worked on several research-on-research projects examining key issues associated with response rates and quality in online fieldwork such as the impact of incentives, subject lines and email survey invitation content. Misha began his career as an economist and researcher at the Office For National Statistics and has a BSc Honours in Economics from the University of Bath.

Stephen Connell - Independent Market Research Consultant

Stephen has more than 30 years experience in consumer and B2B market research, gained mainly in market research agencies and consultancies but with spells as an academic and on the client side. He has all-round experience in qualitative and quantitative survey research methods and is equally at home in international and domestic assignments. Stephen specialises in financial services, B2B and telecommunications/IT but has wide experience of consumer markets and public sector projects. His projects are normally concerned with product or service proposition development, customer satisfaction or market forecasting. He was most recently (2003-2004) a Director of RS Consulting. In 1997 he founded MORPACE International Ltd and served as its Managing Director until 2003. Stephen is a Full Member of the Market Research Society and has an MA in Natural Sciences from the University of Cambridge. He has published more than 50 conference papers and journal articles.

Karen Elton – Independent Market Research Consultant

Karen is an Independent Market Research Consultant at EasyInsites. Karen has over 20 years of market research experience in agencies such as BMRB and TNS, and as head of research at strategic marketing consultancy The Henley Centre and most recently as Director of Research at Experian Future Foundation. With a depth of practical experience in both qualitative and quantitative techniques, and a real desire to enable clients to obtain actionable insights, Karen is skilled in taking projects through from conception to completion. Recent experience as the architect of Future Foundations consortia research programme involved directing complex multi-methodology, multi-client projects on topics as broad as consumer responses to Climate Change, Choice in Financial Services and the Future of Entertainment in Europe. Clients included organisations such as BT, Royal Mail, Sony, Carbon Trust, and Virgin Trains. Karen is well known for her use of innovative research methods and in combining qualitative and quantitative
research techniques. Karen is a Full Member of the Market Research Society and has a degree in
Geography from Oxford University.

Tony Isaacs - Independent Market Research Consultant

Tony is a quantitative researcher and statistical analyst with 25 years of experience. As well as working for major organisations such as Tesco, Mars and Unilever he spent 7 highly successful years at Buckingham Research as Research Director and then MD. Since the start of 2008 Tony has run his own research consultancy delivering quantitative research and marketing analysis to clients in the FMCG, financial services, retail, telecoms and automotive sectors. Tony gained an MA in Mathematics from Cambridge University as well as an MSc in Operational Research from Lancaster and many of his projects make use of his specialist analytical skills in areas like segmentation, conjoint and identifying the drivers of satisfaction or purchasing. Tony specialises in research into the development of new products and services; customer satisfaction; and understanding brands and markets - among both consumer and business customers in the UK and internationally. Tony is a Full Member of the Market Research Society.

Andrew Smith – Independent Market Research Consultant

Andrew specialises in research for leisure, travel and service sector clients, and is skilled at bringing different methods together to provide holistic and actionable solutions. He has particular experience of researching customer satisfaction, loyalty and retention, and new products and communications to foster these goals. He has written a variety of articles about CRM related research. Andrew’s career started on the client side in the late 1970’s at Clark’s shoes, and then in sales and operations at retail travel company Trailfinders, before making a move to the agency world in 1986. He spent significant periods of his career as Research Director at NOP World; Taylor Nelson Sofres, ORC International and GfK, prior to establishing his own consultancy in 2004. Andrew is a full member of the Market Research Society and has spoken at a variety of industry conferences. Andrew graduated in Economics & Politics from the University of Manchester in 1978, and is current chairman of the 350 strong Independent Consultants Group.