EasyExchange

Is the platform that we use to host our custom panels also known as the Cint Panel Exchange or CPX.

The Exchange consists of 900+ panels globally, with over 300 ‘open’ to other researchers

As a client, if you choose EasyInsites to run your custom panel, you have the option to ‘open’ your panel on the Exchange, enabling other researchers to purchase sample from your panel – you do nothing, you simply receive payments monthly for this usage

EasyExchange has many consistent quality rules and standards by which your panel and access to it will be managed

Access to EasyExchange also enables you to easily purchase sample from other panels when needed

Quality Rules

EasyExchange has many consistent quality rules and standards by which your panel and access to it will be managed, however, you set the price and can also set specific permissions

Panel Blending – most often, sample is drawn from multiple panels simultaneously to reach hard target groups, remove source bias, and to reach panelists with different motivations for participating

Random & Stratified Sampling – within the required targets, sample is always randomly generated as well as being stratified by high, medium, and low responders (based on frequency and speed with which they typically respond to survey invitations)

Quarantine and Contact Settings – both panelists and panel owners can set the maximum number of survey contacts per month, standard rule is a minimum of 7 day quarantine period and only one survey invitation at a time

Survey Length Limit – 25 minute limit, nothing longer is permitted

Open and Closed Panels

Closed panels are solely for the panel owners own use. Our panel management tool, through which you the panel owner (or EasyInsites) manages your panel, is easy-to-use and provided at a very competitive cost. The panel may be opened up any time the panel owner wishes to do so. Even if your panel is closed, you can still access the open panels in the Exchange.

Open Panels are hosted on the Exchange. Every month new open panels are added owned by different types of companies. As a panel owner of an open panel, you set your own base price for the market, define all permission rules, and determine the incentive approach. Each time a buyer sources from your panel, your company earns income. You also access your own panel at no cost to you.

EasyExchange Security and Systems

Personal information of a panelist can only be accessed by the panel owner

Users are automatically logged off after a period of inactivity

Demographic data from a sample is never identifiable down to the individual

All servers, services and network are monitored 24/7 by both Cint AB and their hosting partner with operation teams on stand-by

Servers are located in state-of-the-art facilities with maximum security and redundancy

Panelists are automatically excluded from taking part in surveys in the same subject category or project regardless of the panel they belong to

For more information regarding EasyExchange, please contact us at info@easyinsites.com