Hot Topics

Creating Custom Panels For Niche Markets –

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Custom Panels vs. Communities –

they are not the same

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NEWS & PRESS RELEASES

 

6th of September,2010

ITV's new breakfast show Daybreak launches with new viewer panel website

ITV Viewback Panel

“Viewback” now contains over 18,000 survey taking viewers

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12th of July,2010

EasyInsites and WHSmith Partner to Launch Online Consumer Panel, to be sourced from the WHSmith 'Privilege Club' database

EasyInsites today announced they are to build and maintain an online custom research panel (EasyPanel) for well-know British retailer WHSmith.

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22nd of February,2010

EasyInsites recognised as one of the UK's smartest small businesses

EasyInsites has been chosen by a judging panel including Deborah Meaden and other leading entrepreneurs such as Bebo Founder Michael Birch as a winner of Smarta.com’s inaugural ‘Smarta 100’.

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Upcoming Events

17th of October,2010,ESOMAR Online Research 2010 - E-Universe: The Power of Listening, Berlin


EasyInsites will be presenting a paper entitled "Why are we trying to create new communities for market research purposes?  A case study comparing learnings from an existing community vs. a research panel".  This conference explores how Web 2.0 platforms, social networks, online panels, communities and mobile research converge in this digital evolution maximizing the business opportunities for the industry delivering creative, timely and actionable recommendations.

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The EasyInsites Blog

This is where some of our thoughts reside. Please read it, comment on it and bookmark it.

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EasyQual

EasyQual uses a very high quality, proven platform that is offered to our clients as a full or self-service online qualitative tool.  Clients can choose from:

 

EasyBulletinBoard

EasyBulletinBoard is an excellent approach and platform for collecting in-depth creative feedback through involved discussions with panelists in real-time across a period of 1 – 7 days.  EasyInsites can build and host an EasyBulletinBoard for you, or you may choose to use your own moderator.   You can be involved in real-time, and can initiate conversations between contributors and introduce new threads to the mix during the “life” of the EasyBulletinBoard.  EasyBulletinBoard is effective as a stand-alone research project, or as a follow-up to an online quantitative survey when you want to get further insights that can be quickly and cost effectively collected.

 

Click here to play a short video describing how EasyBulletinBoard works

 

EasyFocusGroup

EasyFocusGroup allows you to conduct online focus groups, internationally, at any time with a broad range of respondents (targeted with EasySample).  This service allows you to recruit and run your group within a couple of days.  EasyFocusGroup is a great way of getting top-level feedback on concepts and media, and reducing the cost of a standard focus group by up to 70%.  You can have access to, view the group as it evolves, and have a link to the moderator which enables you to contribute and steer the topic guide as you react to feedback from participants in real-time.

 

Click here to play a short video describing how EasyFocusGroup works

 

EasyOneOnOne

EasyOneOnOne allows you to conduct one-on-one interviews using our EasyQual platform.   There are always times when a one-on-one interview is needed to get a more open, honest qualitative response than from a focus group.  By using EasyOneOnOne, our clients can conduct one-on-one interviews with selected individuals quickly and easily at a very low cost compared to arranging typical face-to-face interviews.

 

For more information on EasyQual, please contact us at info@easyinsites.com

 

Click here for a pdf that you can save, share and print.


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