EasyOpinion

EasyOpinion allows us to systematically and intelligently categorise and quantify opinions on the internet, enabling these opinions to be accurately tracked over time at a low cost.

For example, if we want to know what the range of opinions is about Tiger Woods – we can define the categories we are interested in tracking. Categories like ‘Tiger Woods is a world beating athlete’, ‘Tiger Woods is an immoral cheat’, ‘Tiger Woods is a recovering addict’, etc). What EasyOpinion then does is, with minimal training, classify the myriad of social internet posts as a human would do according to these categories. The end product being an opinion monitor that can be used for more than just measuring positive and negative sentiment, but for answering specific questions about your brand or product from the online conversations that are going on!

The EasyOpinion method is incredibly accurate – to within 3% per category. The underlying technology was developed by Dr. Gary King at Harvard University who is the David Florence Professor of Government and the Director of The Institute for Quantitative Social Science.

Below is a example output from an EasyOpinion monitor.
 

Advantages Over Other Approaches

Competitive approaches, by contrast, simply count the number of mentions of different keywords and infer generic positive or negative sentiment. Importantly, the margin of error with EasyOpinion is considerably lower than these alternative approaches (within 3% per opinion category).
 

Marketing Applications

Assess/adjust marketing for better resonance

Understand product performance to drive sales further

Influence new product development direction

Gain competitive insight

Determine where and how to start or respond to opinions/conversations
 

The Process

For more information regarding EasyOpinion, please contact us at info@easyinsites.com

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